Tools That Help You Fill Summer Vacancies
Summer is in full swing, and while vacation rental companies in popular destinations around the globe are enjoying an influx in summertime vacationers and traffic, every company has a few weeks or a few properties that could use a boost.
Acquiring last-minute reservations can be a tricky endeavor, and many companies resort to hefty discounts to get those weeks filled.
But before you start slashing prices, consider the following LSI Tools that can help you fill those vacant weeks with just a few smart steps, and / or which can help you enjoy a fuller season in the months or years to come.
Rental Insight is an invaluable tool for your marketing team, and can help you create laser-focused campaigns that target your past guests who haven’t rebooked for the summer of 2019!
With Rental Insight, you can effortlessly generate email lists of past guests who stayed at a specific house, location, during a set timeframe, or at a home with a unique feature, (like a private pool or a pet-friendly house), and you can use this data to send promotional emails encouraging a last-minute getaway. With seemingly limitless filters and years of data that comes from your own property management software, the number of campaigns you can create to reach out to past guests is truly endless.
The Survey Tool is one of the most versatile tools that LSI Tools has to offer, and it can tackle forms and feedback of all varieties – from owner addendums, to maintenance or inspector forms, to detailed guest reviews.
But did you know you can also use the Survey Tool to generate more reservations?
Utilize this tool to create an advanced reservation form that encourages your guests to reserve their home for the same time next year, or even to book a second getaway in the months to come! Easy to link to in any ResMail Pro email, the Survey Tool can be used as a marketing resource in addition to its many other functions across the board.
Price Point Tool
Do you know which homes and weeks are underperforming off the top of your head? You will if you use the Price Point Tool!
The Price Point Tool is one of LSI’s mini tools, and this unique tool provides a snapshot of all of your reservations throughout the coming weeks and months. Color-coded and easy to scan, you’ll be able to pinpoint specific weeks and properties that need a boost, and can make smart discounting decisions instead of cutting prices across the board, (and potentially saving thousands in revenue for you and your owners as a result!)
The summertime generally entails a bit of a mad dash to get those remaining open weeks filled, but with LSI Tools, it doesn’t have to! Contact us today to see how we can help you fill those lingering summertime weeks, and let’s work together to make the summer of 2019 your most successful season yet.