Gaining Insight – How Your Best Marketing Tool is at Your Fingertips
Chances are, your marketing team utilizes a world of tools to formulate marketing campaigns that work, and that bring in new guests, and new fans of your vacation destination. They likely pour over online analytics, messaging, branding, mediums, and a myriad of other factors that will help them identify and the folks that will be interested in your vacation rental company, and what you have to offer.
But one of your best resources for increased bookings, (as well as information that will help you attract new customers), is literally waiting for you at your fingertips – Your data.
Indeed, your greatest asset is the guest information that is currently residing in your database, because it tells you so much about your current and future clientele.
Through your data, you already know a ton about the folks who stay with your vacation rental company. You know when and where they like to vacation, how much they spend, where they are visiting from, how many people they vacation with, when and how they book, whether they bring their pets, and also what activities they enjoy. This information, when combined, paints a clear portrait of who, exactly, your customers are, which gives you fantastic opportunities to create marketing campaigns that work!
For example, you may know that many of your guests come from a particular region in the country, which can lead to budget-friendly ads and marketing in that region’s local papers. You may also know that your spring or fall guests come for exceptional fishing or watersports, which may lead to targeted seasonal campaigns that highlight related amenities in your area, and available at your homes.
In addition, (and arguably more important), your past guests are also your biggest opportunity to increase your bookings.
It’s a well-documented rule of thumb that it costs five times as much to attract a new customer than to keep an existing one, and there are likely hundreds if not thousands of past guests already lingering in your database who haven’t reserved their next vacation with your company yet. Best of all, reaching and contacting these guests doesn’t have to cost a cent!
So what’s the next step? Mine that data!
Yes, there are thousands and thousands of tidbits of information that’s stored away in your database, but the tricky part is figuring out how to access, use, and convert that information into successful marketing campaigns and new bookings.
LSI Tools can help you gain new insight!
Through our “Insightful” tools – Rental Insights and VRMA Insights – we can provide instant access to the facts and figures that matter most in your data, while allowing you to transform this information to your best advantage. For example, Rental Insights can help you create ultra-targeted marketing campaigns to guests who haven’t reserved their next stay with you yet through limitless filters, while VRMA Insights can give you a detailed snapshot of how your vacation rentals are performing compared to your local market as a whole.
Simply put, your data is your best resource for new reservations, new marketing initiatives, and a boost in your income.
Learn more about how you can garner insight into the numbers that matter most, and contact our pros at LSI Tools to schedule a demo of our Insightful tools today!